Content Writing is not a simple pen-paper task as most of us believe. Just like any other job, it also requires research and a strategic course of action. Undoubtedly, excellent grammar skills and writing style makes a piece of writing attractive, but what makes it popular and effective is the research. A well-drafted content served to readers without research is as useless as serving butter chicken to a Vegan. And therefore, one needs to know the Content Writing tips before getting started.
In this section, we have prepared a list of important tips for content writing that one should keep in mind.
Whenever you start writing a piece of article, the first thing you do is Google in order to gather the basic data related to the topic. Search your topic on google and read the related content. Bookmark five to ten links depending on the amount of information available in every blog.
Before writing something, develop a habit of reading. Read the blogs you have bookmarked and pick up the things as per your requirement. Make a note of things that you want to include in your piece of writing.
The word ‘Research’ means ‘Search again’. Don’t just stop your search in Step 1. After you have narrowed down your search in step 2, re-search again to gain the in-depth knowledge of the topic you have to work upon. Look for the verified sources of information instead of relying on the random blogs which most of the times give unverified facts and figures. Validate the quotes, facts, stories and case studies from the primary sources. Do not rely on secondary sources of information. Save the verified data to cite in your content.
4- Find an angle to your content:
Every writer has a different story to tell and a different perspective to show. After you have read the available content, think of an angle you can provide to your readers. Do not just rewrite the existing content. Create something new because that is what Google evaluates while ranking your content.
5- Keyword Research:
Keyword research is an important element in web content writing. No matter how great your content is, but if it doesn’t reach the prospects, it is useless. There are several free and paid keyword research tools available online. Google Keyword Planner is a keyword research tool free of cost.
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Keywords add value to your content and make it search friendly. However, one mistake that people do is stuffing the keywords in their content. Keyword stuffing is as bad as using no keywords at all. A page stuffed with lots and lots of keywords makes it look untrustworthy. The graph of your page views, conversion rate, and SERP ranking begin to fall down.
Be sensible while choosing the keywords. You do not have to fill up your content with all possible keywords just to tell the search engine what your website is all about.
With these 5 steps, half of your job is done. After you have researched your topic completely and have understood it in depth, you can start pouring the words on your blog space. Writing is an art. It requires a flow. But professional writing requires a strategic flow.
Before one steps into the professional content writing, he/she needs to know how to write content writing samples. While we have already explained the initial steps that need to be considered before writing, below we have listed down the things you need to do next.
Heading plays a very important role. It draws the attention of the reader. You need to put in your creativity into few words and add some value to it. Make sure your heading is not too long. Avoid click baits. The fate of your blog depends on your heading.
They say, “First Impression is the last impression,” and it is completely true when it comes to the blog. Your first line should stimulate a desire in readers mind to continue reading. You have merely three seconds to hook up the attention of your readers. And that is why the heading and your first line has to be on point. It should create a curiosity and the urge in readers’ mind to read further.
Create some value in your introductory paragraph. Make the reader feel that he/she will gain something after reading your blog. Tell a lesser-known fact, or a story never heard.
3- Come to the point:
By now, you have already grabbed the reader’s attention and now he is genuinely interested in whatever you want to say. Therefore, do not waste his time. Come to the point directly. Pour in your thoughts and provide the citations and statistics to support it. Quote the primary source of information to make your content look trustworthy.
4- Keep it simple:
Do not try to be a Shakespeare while writing the web content. The readers look for content that is convenient while reading and is easy to understand. Keep the language simple and the paragraphs shorter.
Make sure your content is neither too short, nor too long. Short content often lacks in-depth knowledge. And when it comes to long content, the reader might lose interest after a certain point of time. Make sure your content is of adequate length containing all the information you intended to give.
5- Edit, and Edit again:
Never ever submit or publish your content without editing. Look for all the spelling and grammar mistakes that you committed while writing your first draft. Edit some more and polish your work to make it ready to go live.
Tip: Do not take too much time while writing your first draft. You might forget the ideas or lose the wittiness or interest if you take too much time. Make your draft great during the editing stage.